Sports

Wake up Dhoni: Your brand value dropping

Wake up Dhoni: Your brand value dropping
Dhoni may retain the Team India captaincy but his popularity is on a downward spiral in the corporate sector, with five companies ending endorsement deals with him. Although, 22 advertisers used Dhoni in commercials during January to November, this figure is lot less when one compare it with the last year. There was a significant dip in the number of brands he endorses. Figure has gone from 43 to 28. Some industry experts are of the opinion that... 

Indian hockey coming back into picture

Indian hockey coming back into picture
When India finished last at the London Olympics, there were serious question marks of why they were given wild card for the Champions Trophy, which is generally played among top eight hockey playing countries. However, a fourth-place finish in Champions Trophy has proved that India can still compete at the higher level. The Indians attained the top position in their pool, with victory over England and New Zealand. They also defeated Belgium in the... 

Get ready for Sania Mirza as entrepreneur

Get ready for Sania Mirza as entrepreneur
From tennis sensation of India to smart coach and now savvy entrepreneur – Sania Mirza is moving along at a rapid rate. Sania’s first business venture, Ristretto Coffee Shop, all set to be the biggest-ever coffee café in Hyderabad, will have a soft launch on December 25, before she leaves for Melbourne to play in the opening grand slam of the year, Australian Open. “The official launch is probably in January. We are yet to finalise... 
 
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